For the next 30 days, I’m going to be wearing every single piece of trash that I create. At first that might sound crazy, but anybody who knows me, knows that I am indeed crazy … crazy in a good way. My biggest goal in life is to inspire people to think about how our little daily actions affect the world around us both near and far.
Most Americans realize that we create an unfathomable amount of trash. You’ve all probably seen the horrific images of landfills bursting at the seams, bodies of water littered in trash, and animals killed or badly injured from plastics .
Many of us have wrapped our heads around the massive global issues we’ve created with our trash, but I think we fail to put more emphasis on the role we play in this tragic situation. How are we as individuals contributing to these problems and what positive changes can we make today to live out a life that is in harmony with our beliefs? We need to put our actions front and center, and inspire positive change.
The average American creates 4.5 pounds of trash per day, a statistic that’s hard to visualize especially as it adds up. So for 30 days I am going to live just like the average American. I’ll eat, shop and consume just like millions of us are accustomed to doing every day. By the end of 30 days, I’ll be wearing upwards of 135 pounds of garbage. To make this possible, I had a special suit designed to support the weight and make it visible by Nancy Judd of Recycle Runway . Everywhere I go I’ll be a walking billboard of American consumerism.
Rob Greenfield in New York City’s subway wearing all the trash he’s generated. YouTube video
Rob Greenfield on day eight. Gary Bencheghib
Living on One , a non-profit production and impact studio that uses immersive storytelling to create films that inspire action around pressing global issues, and filmmaker Gary Bencheghib are helping me to create an unforgettable and shocking visual of the amount of trash that most of us create each day. Throughout the month we will be producing videos that put trash front and center, and go behind the scenes to show why this issue matters and how we can be part of the solution.
If you are on the streets of New York City, keep a look out for the guy covered in trash and come take a selfie with me using the #TrashMe, or follow along on my website , Facebook page and/or YouTube channel .