Jump

One time my wife, who was my fiancé at the time, thought she would surprise me by taking me skydiving for the first time. She had jumped three times and was going to try to scare me by giving me a surprise jump for my birthday. I didn’t know the first thing about jumping, and she wanted to see me get scared. Was I scared? Of course I was scared. I told myself, “Getting overwhelmed won’t open your chute.” The hardest part of the day was the ascent 10,000 feet into the air, anticipating the jump to my possible death. The list of all the things that could go wrong filled my mind during that twenty-minute ride up, but I kept telling myself, “The more you do that which you fear, the more courageous you become.”

The great thing about fear is that it isn’t real. I know when you are experiencing fear it may feel real, but it actually does not exist in the physical universe. This unseen, intangible factor called fear does so much to motivate some, yet it also immobilizes millions of people every day from taking the actions they need to take.

The way to kill fear is by taking action. There’s nothing like a flurry of action to absolutely extinguish that monster called fear. I use fear every day as my inspiration, as an indicator of those things I have to confront. The more you practice moving in the direction of that which you fear, the more it becomes a habit, second nature in fact.

I’d encourage you to start your day by asking, “Who or what do I most fear today?” The answer should give you direction in which to move. Taking action on those things you fear is how you build courage.

Courage is just an exercise in action, it’s only a trait. Everyone has the ability to be courageous; you just have to take action. Overcoming your fears allows you to increase confidence in yourself and take your career to another level. Remember that handling fear is merely a decision. Personally, I refuse to let fear master me.

Think about it, who wants to do business with or support someone who readily gives in to his or her fears? Who wants to invest in a project when the people behind it don’t act with confidence and courage? People often ask me, “Does nothing scare you?” I experience fear, but I also exercise courage. Courage isn’t the absence of fear but an urgent impulse to do something despite fear.

As I watched my then fiancé fly through the sky I had to make a decision. My girl jumped; what was I going to do, not do it? I took action—I jumped. Seek to be scared until you have to push yourself to new levels to experience fear again.

Many people fear spending $495 for a program like the special I have running on my Playbook. I want to remind you today that if you are scared to invest even $500 in yourself, you won’t grow. To get rich you have to push yourself to do things you may not want to do, but later you will laugh at how silly you were for being so fearful of such a small thing.

I created a program that will take you step by step how to create financial wealth in your life. This is NOT a get rich quick program.  It is step by step what I did to get rich and a step by step process you can use to do the same.

In my Playbook you will learn:

• How to create a financial plan not a budget
• How to build a million dollar net worth
• How to Use Debt to Create Income
• The difference between Good Debt and Bad Debt
• How to Create Multiple Flows of Income
• Grow your income in increments and surges
• Great investments and When to Make Them
• How to Create Passive Flows of Income
• When to Leave Your Job
• How to Create a Millionaire and Billionaire Mindset
• Build Your Own Wealth Creation Formula

When You invest today I am going to include 5 of my best selling programs as a bonus:

How to Create Your 10X SuperLife (Mp3 and Full video)       $495 Included Free

Follow Up The Greatest Sales Secret                             $995 Included Free

Seven Top Sales Secrets for Increasing Income         $695 Included Free

Secrets to Closing the Sale                                             $795 Included Free

100+ Ways to Stay Super Motivated                                  $995   Included Free

The full price of this program before the special and bonus is $5290, that is before the bonuses. It’s on sale for a limited time for $495. Now is the time to make a jump. Get on your way to wealth now. Get my Playbook HERE.

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Prospecting 101

You need cutting-edge prospecting strategies to obtain and develop leads to ensure you can grow your business in any economy, but before you can get to the advanced stuff, you have to learn and understand the basics of prospecting. This skill will make you an invaluable asset to your company. Learn what prospecting is and why it is vital to your success.

What Prospecting Is—The word prospecting comes from Latin, prospectus, which means a distant view out into the distance. To prospect has 4 different meanings:

1. Something expected, a possibility.
2. Chances and financial expectations.
3. Potential client or customer purchases.
4. Location of minerals.

Looking for minerals where there is an actual deposit—the gold miner, silver miner, oil miner—these guys are out prospecting for a hole to discover whatever valuable thing they are after. People, sales, opportunities, attention, minerals, girls, it’s all prospecting. If you want the right spouse, you have to go prospecting. If you want more clients and more money you have to go out and prospect. If you’re going to find the minerals, you have to prospect.

The definition of prospecting is creating a potential customer or client for your product or service. I’m selling me every day. Some people think that’s wrong but I want people to know me. Without attention, they won’t buy my product or service. Your prospecting only will improve when you take your pipeline and go big and fill it up. You need to prospect for clients, attention, referrals, opportunities—your future finances depend on your ability to prospect.

Prospecting is important because if people don’t know who you are, it doesn’t matter what your price is, how good your product is, how good your service is, none of it matters if people aren’t thinking about you. You have to not just have clients, but quality clients. And you can’t just have quality clients, but quality clients in the right numbers. This is where people fail.

Businesses fail not because they run out of money, they fail because they couldn’t produce enough prospects for their business quick enough that would fund their activities. The number one reason a salesperson or a business fails is the inability to find qualified, ready, willing, and able to buy people. You could be the greatest salesperson with the greatest product with the greatest location, but without people talking about you, coming to see you, reaching for you, you’re dead.

You have to confront this prospecting thing. That means cold calling. There’s 4 actions that people take with any prospect and only one of them works.

1. None—they simply don’t lift a finger to do anything.
2. Retreat—they actually see a customer in the grocery store and decide to retreat.
3. Average amount of action—doing whatever is expected of the people around you.
4. Massive amounts of activity—the only way that works.

Action is the middle finger to doubt. If you are ever in doubt, take action. Of the 4 levels, the most dangerous is the 3^rd level—average amount of action. The guy that does nothing or retreats is not as dangerous as the guy who only operates at normal levels. Why? He actually believes he is doing something. They believe they are doing something based on what others do. Most people are losing in the marketplace. In prospecting you must begin to think in massive amounts. You want to be omnipresent and have people looking for you. You want people talking about you. You need blogs, videos, and people promoting you. If you do prospecting right you can command a higher price for your service or product and give yourself confidence. What happens when you don’t see anyone for 2 or 3 days? Your confidence drops.

Purpose of Prospecting—The purpose of prospecting is to keep your pipeline so full, so abundant, so loaded up with opportunities, that you create an economy regardless of what’s happening in the outside world. You don’t want to be dependent on the economy—you want to create your own economy by making your own efforts and investments. Make your pipeline full of opportunities, people, and prospects.

Look, you have to have numbers of people. You have to have quantity to be successful selling anything, whether it’s furniture, cars, or computers. Have a full pipeline. Industries that are dependent on traffic, like brick and mortar retail, are losing because they are just hoping someone shows up. This is why malls are failing all over the country. People have to go there, park, get out, walk in, and find a store. If you can generate your own opportunities and traffic, I’ll be much more valuable to the company and independent of the economy.

If the company drives opportunities to the store and you just sit there and wait on people, you become dependent—a slave—to the company. When I generate my own traffic and bring people in asking for me, the company becomes dependent on me. Isn’t that what you want? Do you want to be dependent on them, or you want them dependent on you? I know I would want the company I work for to be dependent on me, to value me more than the money they give me. How can you do that? One way. Generate your own traffic.

You cannot be successful without prospecting. Most salespeople never embrace this skill. The wealthiest people have gigantic pipelines. A contact only becomes a contract when an R is added, and the R stands for relationship. Your job is to create the relationships. Whether you sell a product or a service, you are in the people business. You need traffic and opportunities, people talking about you, people coming to see you and people for you to go see. Prospecting, short of closing the sale, is the most valuable skill you will ever develop. And the truth is if you are a great closer but have no prospects—you have nobody to close.

Get on Cardone University today and I’ll get you rich. That’s a big claim but I believe it. Do you? It’s on sale today for 90% off—just $1995. You can even do 3 payments of $799. It really is the best deal out there, better than Harvard, Yale, or Princeton. You don’t need a degree—you need to stack paper. My program will teach you how to make money better than any MBA program ever will. Enroll here.

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5 Reasons People Don’t Buy From You

Look, if you aren’t making the kind of sales you know you can, listen up. The fact is, many people in sales and business don’t understand their buyers. Understanding your buyer is what separates you from millions of dollars. Think about this—how can a person make a sale without understanding the customer? There are many reasons why people don’t buy, and I want to give you 5 of them today.

People aren’t buying from you because:

1. Personal Issue

Since you’ve done your presentation personal issues have arisen in your customer’s life. Kids, marriage, legal problems—who knows what’s going on? If their kid went off to a treatment center, that’s probably going to delay the buying process. He does not have attention on your product, service, or company and what you’re offering because his kid is going to a treatment facility. Or maybe he’s got big problems going on within the company that you don’t know about. Personal issues that are overwhelming him now that have nothing to do with your product or service. That’s why follow-up is so important. You need time. You need to schedule follow-up because personal issues get in the way. You are excited about making a sale but then a personal issue pops up that neither of you planned on and it puts the deal off.

2. Budget Constraints

How many times have you heard, “We don’t have the money—we’re out of budget for the quarter, see me in 6 months”? What does a budget even mean? The US government doesn’t know, your family probably doesn’t, and every company that says they don’t have the budget for something—well, when the problem is big enough they will find the money. Budget constraints mean you are not doing a good enough job of finding out the real problem within the company. Trust me, while that company has a budget constraint, they are spending money on something. You need to find out the big problem and the budget constraint will disappear.

3. Lost a Deal to Competition

You’ve followed up a customer, literally doing what nobody else does, and you still can’t get this deal done. You lost the deal to competition. They can’t tell you. They bought from someone else and because your follow-up has been so diligent, so incredible, so professional, so wonderful, they don’t know how to tell you they bought from someone else. The more they don’t tell you this, the more they don’t respond to your follow-up. You just have to ask them, “Did you go with somebody else?” or “Have you elected to buy from someone else?” Just ask and find out. Take yourself out of mystery. Just remember it won’t be the last product or service this customer buys. Keep it professional and positive. Sell them the next time.

4. Instability Within

When you are following up on an organization that has instability within and in-house fighting, it will delay you. You have people not getting along and there is too much uncertainty for them to make a decision. There are too many people and no leaders. Just hang in there. Hopefully, it will resolve—if not they will likely go out of business. Continue to be consistent and stable. Let them be unstable and you be the stable, sane person and you can weather the storm and be there for the sale.

5. Poor Previous Decisions

These people have made so many bad decisions in the past, they can’t make one with you. It’s like the girl who was in a bad relationship and doesn’t want another boyfriend. They don’t want to make a decision anymore that may even be good for them. Call them out on this and sit down with them on a personal visit—not text, not emails, not phone calls. Sit down after you delivered some cookies, some gimmick, a lottery ticket, or a free offer and just simply ask: “Has the company made poor decisions in the past?” Get them to talk about it first and then they’ll be able to make a new decision with you. It will flush out the fact that you are dealing with a person that can’t make a decision with you because they can’t differentiate you from previous poor decisions. Differentiate yourself.

These are just 5 reasons why people aren’t buying your product or service. Understanding your buyer is vital if you want to become great in sales and business. Knowing why your clients aren’t buying is what separates those with average incomes from the millionaires. If you want to get rich, sell more.

I want you to become a millionaire and I’ve codified my strategies that I used to become wealthy into my products. I expect you will get rich—even super rich—if you want. Get your Playbook today and go MASSIVE with your business.

Be great,

Grant Cardone

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Disrupt The Status Quo Like Pokemon Go

Great salespeople want to disrupt the status quo of the industry they are in. They might even prove to be challenging for management. Look at some of the GREATS… Did Steve Jobs disrupt his industries? What about Thomas Edison, Elon Musk, Galileo, Mozart, and Henry Ford? These people disrupted their industries, people’s ways of thinking, and changed conditions. Sometimes on a global scale.

What is something you can do differently that would disrupt things? You want to have some new problems and get more customers in your store than you know how to deal with.

Disruption doesn’t come from being average because you can’t change the status quo while being normal—You just can’t. The only thing status quo does is hurt your business. You must change with the times. That means staying up to date on the latest technology. I’ll give you just one example. Some businesses are capitalizing on the new Pokemon Go app that has been everywhere in the news by becoming the highest grossing mobile game in history just a week after its release, overtaking Candy Crush. You don’t need to know all the details of the game, just know this—you can make money from disrupting a marketplace.

The app allows users to hunt for digital Pokemon by walking around in the real world—known as augmented reality. This is how you disrupt a marketplace. You don’t even need to know what augmented reality is to play the game. Easy access, mass appeal, easy purchase—closing the deal takes a couple clicks. And real locations are a part of the game which is causing other companies to get in on the deal, making the game go wide.

Imagine you are a Pizza place—you can set up on the app a “Lure Module” where users will flock to capture more Pokemon. It will bring massive traffic. For brick and mortar retail, foot traffic is the name of the game. Once you have users coming, you can offer discounts or get creative on how to sell them. Even if you think Pokemon is stupid, you can create goodwill by participating in the fun and make money for yourself.

You see, this is the kind of think you need when you want to disrupt your marketplace. You want new problems? Get creative and use technology to create traffic. Being passive will only make you more broke. Here are the daily stat estimates for Pokemon Go one week after release.

 

Be a great salesman and disrupt your industry. Get creative and do things others either don’t think of or will think stupid. Being normal will get you nowhere. Try new things, and if they don’t work out, what’s the worst that can happen?

Get on my Playbook today and I will transform you into a wealth master. If you are serious about wanting to jack your income levels up, enroll today. Thousands of people have invested before you and can attest to the effectiveness of my program. Get wealthy, and pay the price today so you can pay any price tomorrow.

Be great,
GC

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Your Personal Wealth Diary

There is a difference between getting rich and having wealth. I want to teach you to get rich, but I really want to teach you how to get wealthy. You can get rich quick but nobody gets wealthy quick. Wealth is the abundance of something in such surplus, that no condition can destroy it. It’s abundant—you can’t get rid of all of it. There’s so much that no matter what happens around the world, it can’t go away. Making a lot of money is one thing—getting wealthy is something entirely different.

How do you learn to do what wealthy people do? To start, stop saying things like, “Money won’t make me happy” because that’s false. People who are just getting by talk about money as though it’s a bad thing—but I promise you having buckets of money isn’t going to be a reason you’ll ever be unhappy. I want to outline the mistakes that most people make that the wealthy don’t.

#1 Not Using Debt—You’ve been told don’t use it, never use it, it’s evil. My boy Dave Ramsey says all debt is bad debt. If you do your homework and don’t just listen to the popular thinking that debt is somehow killing everyone, you’ll understand there are different kinds of debt.   There’s time to use debt and there’s time not to. When do you use debt? There’s no always in anything. All big companies use debt. Debt can be used to expand a business.

Debt is my ability to go into the marketplace and produce more income, not buy more things. I never use debt for consumption. Consumption is things like groceries or cars. Not all debt is created equal.   I use debt to build income. Debt is me going to the bank to borrow money to build my business. Look at Apple, they have $270 billion in cash. They borrow money from Japan. Why? Because they can use debt cheaper to explode income, to invest in equipment, and to do research to blow up their top line. I have over $200 million in debt. I’m not paying it—the tenants who live in my apartment buildings are paying down my $200 million debt while I get the write-off from the interest they are paying.

So when do you use debt? When it makes you more money, when you get a write-off, and when you can expand your business. Don’t believe that all debt is bad—get wealthy by using debt smartly.

#2 Money Shortage Mindset—If you were brought up poor or middle class you have a certain mindset. You believe that there is a shortage of money. Money doesn’t grow on trees, right? Well, there is more money on this planet than there are trees. You can print money faster than you can grow a tree. Money, here in the US, was actually printed from a cotton bush. By definition a bush is a tiny tree. That paper was cotton, so it’s not true that money doesn’t grow on trees. Money is everywhere.

Go outside and look around—the cars, the buildings, the people wearing clothes and ties, the retail centers, and the purses. There is no shortage of money. If you were brought up poor or middle-class you were brought up by people that believed money was in shortage. Turn the lights out, eat all your food, save the pennies—look, a penny is a PENNY. Fix this money shortage mindset. Start looking for money. See how much money is around you. There is abundance and opportunity everywhere. Get wealthy by seeing abundance.

#3 Looking at Prices—You know the old saying that if you have to know the price you can’t afford it? That’s actually not true.   Why are you looking at prices? If you’re looking at price you already have deceived yourself. Price is not your problem.   The price is not what you are buying. I did this for years—I’d go to a restaurant and look at the prices on the menu. Do you think the super wealthy worry about the price of a steak or a cup of coffee? Wealthy people don’t worry over price. They aren’t worried over a $30 book or a $1000 program. Their attention is focused on success.

Be focused on your income. The average American makes $52,000 a year where the average cost of living is higher than $52,000 a year. 76% of all Americans live paycheck to paycheck in the wealthiest country in the world. It’s no different for a person in America than it is for a guy in India making $2 a day. Neither has enough income. It’s no different. All the attention is on what things costs. Shift your attention away from price because price is not your problem. The problem is you don’t make enough income. Looking at prices is an indication that you’ve contracted financially. Get wealthy by focusing on your income, not prices.

These are just a few ways you can get started on the road to wealth. This is not a get-rich-quick scheme where if you start doing these things you’ll be a millionaire next week. These are rather broad principles that you need to embody if you ever want to become wealthy. Have you dreamed of becoming not just rich, but even super rich? Quit focusing on prices, refuse to see money as a shortage, and know that not all debt is bad.

Get on Playbook to Millions for much, much more to get you on your way to your first million. People are doing it, when will you? The reality is there are two options, invest in yourself or give up on ever being wealthy. Which will it be?

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Your Declaration of Independence

Independence Day is about here and I want to wish you and your loved ones a great 4th. As you reflect on our freedoms this weekend, I want to remind you that the only way to create real freedom is to create massive financial success. Without money in life, your choices are extremely limited. Freedom is about having a choice. Millions of people will celebrate their freedom with fireworks on Monday but go to work Tuesday morning inwardly feeling like a slave.

Let me tell you something—you have got to step outside the box and sacrifice fun today for freedom tomorrow. Prior to 2008, I wasn’t getting my financial house in order because I was playing golf three times a week. Life is not just about work and money, but how many people have no fun because of no money? The truth is living in America in 2016 doesn’t automatically entitle you to freedom.

Get serious this 4th of July weekend about your financial condition—the only way to have true freedom is to get rich. Freedom includes stable cash flow, increasing income, and ultimately multiple flows of income that result in wealth. The negative reality is that millions of people in the US depend on government subsidies just to exist month to month. The average American only makes enough money to save 4% of their total income. That is 10X short of what you need to be saving—40% of your income—to create wealth and financial freedom.

If your job or income depends on the economy, you are not free. You must get yourself in a position to create your own economy. If you don’t have enough customers in your pipeline and a weekend storm screws up your month, you are not free. If you lack the ability to stay motivated, you are not free. If you are a manager and can’t find great people who are motivated, you are not free.

Have you created a plan for freedom, much less one that involved creating wealth? If you haven’t done so, what chance do you have of achieving it? Having freedom will require a big commitment to a different level of life. This is what the 1% know that others don’t know. The rich aren’t working just for money—they are gaining their freedom. They want control over their time. They invest to have the ability to go, do, and say what they want without penalty.

Guys like Donald Trump, Mark Cuban, and myself can do and say what we want because we’ve built the financial freedom for ourselves to the point where we aren’t slaves to anybody. I want you to make a commitment this 4th of July weekend to creating freedom for yourself. Just as it took sacrifice for the US to be able to declare its independence, your personal freedom will require sacrifice. Freedom simply isn’t free.

For 4th of July weekend, I decided to make Playbook to Millions $495. Get it here. It’s the perfect product for you to begin your journey to financial freedom. Make your Financial Declaration of Independence today:
I hold this truth to be self-evident, that all men are not financially equal, that true life, liberty, and the pursuit of happiness will take sacrifice. I will pay the price today so I can pay any price tomorrow.

Happy Independence Day—now go and get rich.

Be great,
GC

 

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You Being Rich Isn’t a Fantasy

How to become a millionaire or multi-millionaire or even hecta-millionaire (100 million units) isn’t taught in schools or colleges. In fact, most of society frowns on anyone who talks about getting rich; some even protest against those who have created financial independence.

It’s a funny thing that schools teach you how to read and write, how to do math, how to know history and geography, and how to pass a test—but they never broach the subject of how to get rich. Getting super rich seems to be a topic reserved for fantasies, movies, and drunken what-if games. Most have come to believe that becoming a millionaire is for the lucky sperm club, business owners, gold diggers, lottery winners, athletes, rappers, and inventors. But it’s not true. Millionaires and the super rich come from all walks of life. In fact, just to debunk one of the myths, I’ll tell you that four out of five millionaires today work for someone else.

The reason most people never get rich is that they never even consider it a possibility. They are convinced by those close to them to simply be satisfied with whatever their financial situation is. The other reason is that people fundamentally do not understand money. Very few people know how to get money, even fewer know how to keep it, and almost no one knows how to multiply it. Just look around and you will see signs of this everywhere.

Even in one of the richest countries in the world, America, 76 percent of people live paycheck to paycheck, some 50 percent of Americans have no money for retirement, and 47 percent of Americans don’t have $400 for an emergency. If these statistics were true in a poor country, it would be one thing, but America is considered a wealthy country.

Turn on the television or go online and you will see endless, ridiculous financial advice. Financial pundits suggest saving tricks where your path to wealth is finding the lowest price for a product or putting more air in your tires to save gas. This piece of advice always cracks me up: “If you don’t drink coffee out, you’ll save another $700 a year.” You can save $700 a year for the next fifty years and you won’t be rich, you’ll just be old.

Another pundit preaches all debt is bad, and that by avoiding debt you will somehow be financially free. “Never borrow money under any circumstance,” the previously bankrupt advisor promotes. He overlooks the reality that almost all the super rich have used debt to multiply their wealth.

Flip the channel and you’ll see fancy graphics making a case that you should turn your money over to the boys on Wall Street who, smarter than you, will invest in stocks, bonds, and financial instruments they can’t even explain. Ask your parents for money advice and they will recite their path: get a good job, buy a house, contribute to your 401k, be grateful you have more than most, and pray everything goes right.

I have never wanted to just have “enough,” in fact, truth be known, I have always wanted to be rich. While I do believe in prayer, I don’t expect God to take care of my finances and I certainly don’t want to leave it up to everything “going right.” At a very young age, I noticed how the people who made the decisions and had the power of choice all seemed to be the people with money. I wanted to be one of them. I didn’t want money for the sake of money, but to be able to have the power of choice.

At the age of eight, one of my first experiences with money was walking to the local grocery store. I had a quarter in my pocket to spend at the store. I was excited, giddy, and I felt powerful. I was walking to the store with my brother fondling my quarter when I dropped it in the street and it rolled into a manhole. I got onto my hands and knees, only to discover my arms were too short to retrieve the quarter. I got up wet, dirty, angry, and wanting to cry.

I remember going home and telling my father how I had lost my quarter. My father said to me, “You shouldn’t play with money.” My grandfather later grabbed me and said, “Son, the problem isn’t simply that you lost the quarter; the problem is that it was your only quarter.” Since that loss I have been fascinated with the idea of amassing enough money so no single event or loss would ever cause me to be without.

If you can relate to what I’m talking about, get on my new Playbook to Millions. It’s a program I put together from my 30+ years of experience going from broke to becoming a millionaire over 100 times over. Later this year I’ll be selling this thing for $5,000 but for those who commit to it early—right now—it’s marked down to just $495. You can and should be a millionaire, and you shouldn’t have to wait until you’re old to become one. Get your Playbook today.

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Your Millionaire Decision

Your biggest mistake is to think becoming a millionaire is impossible. People simply don’t think it can happen. So the first thing you have to do is decide to become a millionaire, multimillionaire, or billionaire if you want. You have to decide and then you must reinforce that decision, over and over. Put a stake in the ground right now: “I am going to become very, very rich.”

I will not judge you negatively for making this decision. When you tell someone who has created wealth that you want to get rich, they will not frown or judge you negatively—they will pat you on the back and say something like, “Great, you can do it and, by the way, you should!”

“Put a stake in the ground right now: “I am going to become very, very rich.”

Those who have created wealth understand that creating financial freedom is a worthy adventure. Is it possible for anyone? Remember, more than 80 percent of all millionaires today are self-made, what’s called “first generational,” meaning they created their millions without inheriting the money.

Now, before that little automatic voice in your head says for the millionth time, “I don’t want to be rich,” or, “I just want enough to be happy,” you should understand two points: 1) Getting rich isn’t just about you, and 2) Limiting yourself financially invalidates your abilities.
Most of us are convinced to settle for basic necessities: clothes, a house, transportation, time off, maybe an upper-management position, and some money in the bank. This is called the middle-class. The middle-class is for those who settle for just enough rather than striving for prosperity. The middle-class life is a compromise and it’s selfish. When you compromise your finances, you become unable to help others because you are struggling to simply take care of yourself.

The other part of this is the constant invalidation of you! You are capable of way more than you know, so why set reasonable financial goals? For my entire life, I have had this constant gnawing in me that knows I can do more, achieve more, create more, give more, and help more. And I am most unhappy when I give up on that gnawing idea and most happy when I am pursuing it.

“Settling for a middle-class life is a compromise and it’s selfish.”

But enough of the esoteric and back to the material world. You can earn $80,000 a year or $400,000 a year and still struggle, depending on where you live and your responsibility level. Just because someone makes more money than a person born in some starving village in a third-world country doesn’t mean they are much better off. The argument is, “You have a cellphone, internet access, running water, and electricity—be grateful.” That’s code for, “make sense of your situation.”

But not having enough money doesn’t make sense. A man once told me, “How do you make sense of insanity? The answer is, you don’t!” And not having enough money is insane. The idea that someone would only need enough to be “comfortable” or “adequately satisfied” or “have more than others” as a way to justify his or her condition is ridiculous. The middle class is billions of people convinced by politicians and media to turn your money over to those smarter than them, settle down in a nice house (reducing your ability to move for the next thirty years), and be a civil, law-abiding taxpayer who is grateful how much better off you have it than those who have less.

“Not having enough money is insane.”

Make a decision right now to become a millionaire and debunk all the ideas that idolize the mythology of the middle class. The temporary comfort provided by the house, nice school, a couple of BMWs, a 401k, and two weeks off is nothing compared to creating massive wealth.
The first step to becoming a millionaire is to make a decision and that requires you lose your middle-class mind and then get your millionaire mindset. You must lose your small, defensive, take-no-risk thinking. It has never been easier to get rich, but it is still impossible if you don’t change your mind. There is so much money in the world today and so many ways to create wealth, but it will not happen if you settle.

Many will disagree with me on this, but I believe millionaire is today’s new middle class. In fact, many millionaires still find themselves struggling. If you want to get really rich, you will need 10X or 20X or even 100X of a million dollars.

Use my 10X Planner and start affirming your multimillionaire status every morning, every night, and anytime you have a setback. Make the decision right now: “I am going to be very, very, very rich and I am going to help a lot of people in the process.”

You don’t need to trust yourself at this point—simply put your trust in someone who has done it. When I first started studying wealthy people, I put my trust in them because I could not yet trust myself. Trust me to take you to your first million—get your Playbook to Millions today. If I did it, you can too.

Be great,
GC

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Having the CHOICE to Give

Last month I attended a charity event. It was a Sunday night when a couple of hundred people showed up for dinner knowing they were going to be asked to give money. The target was two million dollars. As I looked around to see who could actually pay, I thought the target impossible. The room was filled with hard-working, super generous people who had already given much of their money, even borrowed money, and many were volunteering their time. Some had done all three.

I could tell they all wanted to do more, but they were just tapped out. About twenty percent of the total was raised by fifty people. There was another $500,000 raised by four families, still leaving us one million dollars short.

The last million was donated by one guy and, the audience was thrilled and amazed. People were crying, and proud we had achieved this vital goal of funding this worthy project. As I looked around, watching everyone celebrate, I realized there was not a person in the room who didn’t want to be the guy who gave the last million.

I came home that night, inspired, with a renewed sense of purpose to teach people how to become millionaires. The reality is, what I have created financially in my life is very simple, and I know people can duplicate it. I want to help you reach millionaire status, even get rich, if you believe that you deserve to be the person in the room that writes the check for a million dollars, ten million or even 100 million.

Being rich isn’t some pie in the sky, out of reach dream. Regardless of your current economic condition, where you live, or what you do you can become wealthy. I also believe it’s your responsibility to do so. When I was young I made a commitment to creating wealth for myself. Since then I have worked very hard and created generational wealth that is probably indestructible.
While I made my commitment to get rich at sixteen, I was still broke at twenty- five. Then I started studying the wealthy, using the principles of wealth creation and codifying what worked and didn’t. It has been a long haul for me. I remember saving my first $10,000— then one day realizing it was $100,000. By the time I was in my early thirties, I had my first million set aside. Since then, I have built five companies that produce over $100 million a year in sales, created a net worth well over $100 million and own an income-producing real estate portfolio worth over $400 million.

I rolled out a brand new product this week called Playbook to Millions. It’s designed specifically for building millionaires. The content you’ll get in this package I’ve put together is unbelievable. Check it out here, but hurry—there are less than 2,000 spots left for the first edition of the book.

Be great,

GC

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3 Secrets the Wealthy Don’t Tell You

In order to run you have to first learn to walk. To make a million dollars, you’ll first have to make 100K. I didn’t build my wealth overnight, but I did get rich rather quickly. There is a big difference between being wealthy and being rich by the way—more on that later. Right now, let me ask you, do you know the basic building blocks of money? Without the basic building blocks, you will never have mastery. I’m a hecto-millionaire and believe me, nobody that inherited their money has ever become a hecto-millionaire without straight up mastering money.

I want to give you three secrets today that the wealthy know that the rest of society doesn’t. These things are basic building blocks of money.

#1 Income is King—If you don’t have new income, you’re dead. You have to be getting new income. I know this sounds basic—because it is—but a lot of people have this confused. People are out there trying to save money, talking about how debt is bad and save, save, save. Look, if you don’t have income then there is no money to save, no money to retire, and no money to invest. There is no chance of wealth without income first. You might hear people say, “Income is not what you want—wealth is what you want.” But you can’t get to wealth without income. You need income. I’ve said that a JOB means just over broke, but a job=income. The reason people get a job is to get income. Now the question becomes, how much income can you protect? How much can you incrementally increase that income? Understand this—don’t let anybody ever tell you that income isn’t king. Saving is not king, spending is not king. Income is KING. And that is the number one most basic building block you need. Yes, it’s taxed at a high-rate—it’s not the best thing, it’s not the thing I ultimately want to be at—which is wealth—but, I have got to have income to get to wealth.

#2 Income Increments—You aren’t going to go from 4K a month to millionaire. There is going to be incremental growth. Now I’d certainly like to explode and go 10X but understand that there are going to be increments. At 25 years old, I was making 4K a month and all I could focus on was increments. I thought about how I could take that 4K and control it by going up to $4400. Could I increase it by 10%? That would be $400 more per month. That’s $100 a week, $80 a day. Who do I need to see, who do I need to call to get that $80? At 35 years old it wasn’t going from $4,000 to $4400 but going from $15,000 to $20,000. That doesn’t mean I’m not thinking about how to explode with growth, but every day, every week I’m thinking about how to increase in increments. Think about it this way—do you want more or less? There is no same. Same always falls to less. You’ll get what you focus on. If you focus on anything else other than more, you’ll get less. You’ll end up with less money, less income, less ability to save and invest money.

#3 Spend 95% of your time on income, 5% on expenses—Take out your household income statement. Everyone has one, money that comes in and money that goes out. The line for incomes is thin, the line for expenses is thick. Income is powerful. You need enough income to overwhelm the expenses. Most people have this in reverse—they spend most of their time on expenses and little time on income. How much time do you spend on the income side? If you are anything like the average American, you are spending all of your time on the expenses.

Would you like to know the difference between being wealthy and being rich? People can get rich quick, but nobody gets wealthy quick. I figured out how to create wealth—I’ve become a millionaire over a hundred times over. Having wealth is having so much money it can never all be spent or destroyed. In order to get wealthy, you have to first get rich.

Trust me, it’s easier to get rich once than stay poor forever. Income is king, so keep increasing your income by increments, and keep yourself focused on your income—not your expenses.

If you have the dream of getting wealthy, and you WANT to improve your situation or condition, sign up here.

GC

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They Party. You Dominate.

Memorial Day weekend is a time to reflect, but it also is the second biggest selling weekend of the year. How big will this weekend be for you and your company? Do you have all the tools in place to capitalize on the increased traffic? A lot of businesses are unprepared and won’t capitalize on the opportunity. They will just sell on price and give gross away. Do not let your people rely on the “sale price” to close transactions for you.

To make the most of this big weekend you need to do what the great salespeople do:

1. Be Assertive: Great salespeople never depend on the economy for their results, they depend on their actions—not even their talent, but their actions only. They certainly don’t blame the bad times when the economy is stagnant. Great salespeople create their economy—they never rely on the economy they live in. Economic conditions go back and forth from good to bad. Elect to create your own economy. Rely on your actions and never ever rely on sale prices.

2. Think Long-Term: Great salespeople want to create clients for a lifetime. They know a passionate customer is worth more than a paycheck. If they sell John they know that John has uncles, aunts, friends, co-workers, cousins—they know that John is worth more than just one deal. The greats look to multiply. They are with one customer at a time, but they are not just thinking about one customer—they think about lots of customers. Every client is potentially multiple sales. This weekend you’ll have lots of traffic, now is the time to get referrals.

3. Be Hungry: Great salespeople stay hungry, act hungry and tell people they are hungry. They are humble—not arrogant. Some people get all good and get all cocky and arrogant saying things like, “I can’t tell people I need it,” or, “I can’t tell people I want their business”. You will lose the fight even if you are better than the other person in the ring because you aren’t hungry enough. You lose your hunger and you are done. The greats never settle, regardless of how many trophies and victories they have. While everyone else is relaxing this weekend, now is the time to take market share.

Make this a record weekend.

If you want to stock up on some great training material, get a t-shirt, some balls, or some mp3’s to listen to on your commute—I told my staff to blow out everything up to 95% off for this Memorial Day weekend only. Get in while supplies last.

Be great,
GC

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Raise Your Awareness on Customer Service

Look, you must exceed your customer’s expectations and deliver outstanding customer service. The greats control the service—not the customer. Don’t delegate it to someone else. Give excellent customer service before the sale, during the sale, and after the sale. See service as opportunity.

A big part of great customer service is minding your manners. Most of you know I am often very informal for a businessman but you’ll still want to leverage your manners with me. Calling me sir or Mr. Cardone will help get money in your pocket. Manners are a sign of professionalism and respect and they will boost your chances in the marketplace.

6 Quick Tips for Better Manners

1. Don’t interrupt. If you’re serving a customer don’t make the mistake of not listening to them. Make understanding them your priority. Interrupting shows disrespect and never improves the relationship.

2. Be present. Don’t be texting, answering calls or doing other things while serving a customer. The one time you don’t want to be multi-tasking is at this time—it’s multi-rudeness and will cost you multimillions. Respect the person standing before you with your full engagement.

3. Say thank you. You can’t thank customers enough. Use every tool possible to show thanks. Text the person 10 seconds after the exchange, then call, email and follow that up with a handwritten note. The message, “I just want to tell you again how much I appreciate you as a customer,” is a powerful written statement.

4. Use a surname with Mr., Sir, Ms., Miss or Mrs. No matter how well you think you know a person, calling him or her as Mr. or Mrs. shows respect and communicates you are there to serve. No matter how many times the customer says, “call me Bob,” it never hurts to continue with Mr. or Mrs.

5. Hold the door open. Don’t be the first person to walk through a doorway. Hold the door for all people no matter their position. Mannered people are responsible people who look for opportunities to be decent to others. Holding a door for a stranger is an act of kindness.

6. Provide full acknowledgment. Before responding to a customer about anything, give them full acknowledgment by repeating their remarks along the lines of, “Thank you for telling me that and I agree with you.” Just listening without acknowledgment might prompt a buyer to feel unheard and disrespected.

Use these 6 tips to stay on top of your manners. The bottom line is you need to keep learning how you can do more and more for your customers, how you can help your customers, and how you can exceed their expectations. I’ve added a new module to Cardone University—Customer Service—2 courses, 25 video segments – over an hour and a half of content with more to be added to it soon.

If you’re on Cardone U already go check it out today, and if you aren’t yet on Cardone U yet—get on! The #1 sales training platform in the world can be at your fingertips 24/7. How bad do you want out of the middle class?

Be great,

GC

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When Will You Become a Millionaire?

Look, Millionaire is the new middle-class. It’s time to get your money right. Things are changing fast. Would you borrow a million dollars to become a millionaire? Would you invest $1m to become a millionaire? This Saturday at 11 AM EST I am delivering a LIVE one-time event codifying the routes on How You Can Become a Millionaire NOW. Will you do Whatever It Takes and join me?

The fact is to become a millionaire now you have to become great in sales. The speed at which you can become a millionaire depends on how great of a salesperson you are. How great are you?

Here are 4 characteristics all the greats have:

1. High Standards—Great salespeople hold themselves to performance standards higher than normal. They don’t compare themselves to others. They push themselves internally. Think Roger Banister and the 4-minute mile. Be great and look at the norms—the stats and the metrics—and see what you can do to be better than that.

2. Hungry—Great Salespeople are never satisfied and push themselves to the next level of production. Don’t let the mediocre convince you to be satisfied. Keep reaching. Compare to your potential—not others or the past. Think about what’s next. Don’t care about what others are doing or achieving. You have a personal responsibility to achieve your potential. Good is not good enough for the greats. They don’t want to compete. They want to dominate.

3. Loyal—Great salespeople protect and guard their clients like gold. The customers are everything. The greats protect them like their lives depend on it. This content, this valuable resource of numbers and data are under lock and key because they know that contacts become contracts. Businesses are built on people. The greats protect their customers like money. Why? Because they are.

4. Persistent—Great salespeople never give up on unsold clients. They are certain that someday they will become clients. This takes work—it’s difficult. Start thinking like the greats do. They keep investing time despite the difficulties in doing so. Follow-up on those lost sales so you too can be great.

There are many more traits of great salespeople—these are just a few of them. To become truly great, you need to master them all. If you want to become a millionaire, then get great at sales. Once again, this Saturday at 11 AM EST I am delivering a LIVE one-time event codifying the routes on How You Can Become a Millionaire NOW.

I look forward to you being there.

Be great,

GC

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The Journey or the Destination?

Look, how many times have you been told by someone that “cute” little saying that dismisses the importance of success, like “success is a journey, not a destination.” Please! Success isn’t just a “journey,” as countless people and books suggest it is; rather, it’s a state over which you have control and responsibility.

You either create success or you don’t—and it isn’t for whiners, crybabies, and victims.

People who say that it’s the journey, not the destination, are likely doing a seminar or trying to sell a book. They don’t know what they are talking about. Make no mistake, it’s the destination that matters most. If success is the journey to you then you have no idea where you are going. If NASA told the American public that success is the journey the people would revolt, “No, we are going to the moon!”

No NFL club tells their fan base that it’s the journey. Everyone knows it’s all about the ring—the Superbowl. The fire engine is focused on getting to the fire and putting it out, not on the journey. Your life is no different. Providing for your family, getting wealthy to bring freedom and choices to yourself matters. You can’t eat or make house payments with cute little sayings.

If you want to get a loan on a house, they will say “show me your destinations and don’t tell me about your journey”. Everyone has setbacks, barriers, but did you make it, did you get there? The journey matters but the destination matters even more!

After building multiple businesses from scratch, I can tell you it is important to understand that the journey is filled with many unexpected obstacles and lots of people are on the same journey. Other people and obstacles will attempt to stop you from reaching your destination. Those who make a commitment to success as a destination will last longer than those who are just on a journey.

Every time you get disappointed or experience a setback, go back and write down your goals. Force yourself to remain focused on the destination instead of the difficulties. Keep in mind that the successful keep their eye on their targets regardless of the challenges. Stay on your journey and make sure you hit your destination.

Be great,

GC

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You Need to Prospect

Look, people claim how well they can speak but what does it matter if there’s no one to listen? Most people that want to speak to audiences are not willing to do what it takes to get the audience. It doesn’t matter how good your product or service is if you want to sell and make money—you must first find people to sell to. Everything you want is reachable only if you start prospecting like your life depended on it.

You could be the greatest salesperson in the world that even knows the greatest sales secret of all-time, you could know how to SUPERFREAK a demonstration, handle all objections like a closing ninja, have hundreds and hundreds of closes in your arsenal ready to use on the spot, but what good is any of that if you have no one to use them on?

You need to prospect.

I wasn’t always as well-known as I am today. I had to knock on thousands of cold doors just to get people to even know me when I started my first business. That is the main purpose of prospecting—to get people to know about you. Your problem is obscurity. People need to think of your name and your company first when they have a need for what you offer. By prospecting, you can create your own economy. If you are dependent on others, or walk-in traffic, then you will be at the mercy of factors that you have no control over.

Here are some prospecting tips I know you will find useful today:

1. Start thinking about how you can SERVE everyone around you.
You are meeting someone for the first time and they ask you what you do. When you respond that you’re in sales, they immediately hesitate and become a bit guarded. The truth is the greatest salespeople hardly even consider themselves to be salespeople. They think of themselves as people who are there to serve the customer. A customer is coming to you because they have a problem. There is something that isn’t working right that they need it fixed and they have come to you because they hope your product or service will solve their problem. Often times though, a customer hasn’t diagnosed or even knows about the proper solution to their own problem. That’s why you as the sales person are there. You are there to serve. Look around you. Everyone has problems. Start serving!

2. Find a way to get in front of people.
Are your prospective clients involved in charities, community organizations, or the boards of other companies? While the general rule is to avoid politics in business, it can be a great way to get in front of the hard-to-reach decision maker. For years, I had been trying to get in front of a potential client I knew would be perfect for my products. Instead of directly presenting my product as I had been trying to do all that time, I focused on helping him get his favorite local candidate re-elected. When I called this client, I told his assistant I was calling for her boss because I was passionate about getting the candidate he supported re-elected. She immediately put the prospect on the phone and soon we were having lunch together. Without ever having to bring up my product, he asked me how I could help his company. While I was not successful at getting his candidate re-elected, I did get his business and helped his company reach new targets. Today he is not just my client, but a great friend.

3. Always get referrals.
Once when I was in Louisiana with a client, I showed him a list of about ten people I was having trouble getting in front of. I asked him: “Do you know any of them and can you help me with them?” My customer quickly scanned the list and offered to call two of the names on it. He immediately achieved two appointments for me that I couldn’t pull off for two weeks. Every time you make a sale, get referrals. Even when you don’t make a sale, ask for them.

The bottom line is that if you are dependent on others, you will be at the mercy of factors that you have no control over. Don’t wait for walk-in traffic. I challenge all of you to spend the next couple of days thinking of creative methods to make yourself positively known to at least 50 new people next week. Tweet me back what you came up with and what your results were.

If you’re not yet on Cardone University, an entire course is on Prospecting—get on it now. You will get detailed information on the ONE technique to master sales prospecting on the phone, ready-made scripts on making outbound sales calls, the HOTTEST 9 sales leads you overlook, and the secret for making the easiest sales call you will ever make.

Selling is more than just prospecting of course—but without prospecting you won’t make many sales! Go and get your heart’s desire.

Be great,

GC

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